The brand was introduced nationally by RJ Reynolds in June 1975. It was initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies. The brand has expanded to include 'light' styles in the form of both brown and white 120 mm and beige 100 mm styles.
Beginning in late 2007, the Canadian market saw the addition of 120mm More cigarettes in two additional flavours: orange and whisky.
