Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Camels cigarettes contain a blend of Turkish and American tobacco. Camel cigarettes were blended to be considerably easier to cigarette smoke in contrast to the much harsher cigarette brands popular at the time of its introduction. In addition, they were promoted, prior to official release, by a careful advertising campaign that included " teasers" which merely stated that "the Camels are coming." This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States" entry into the First World War. The most famous variety of Camel cigarettes was the soft pack of the regular, unfiltered variety. Camel regulars cigarettes achieved their zenith of their popularity through personalities such as actor Humphrey Bogart, who popularized the cigarette brand in such movies as Casablanca; the premium cigarettes brand also gained notoriety through news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regular cigarettes per day, in effect using a Camel cigarettes as his trademark.
Most current Camel cigarettes contain a blend of Turkish and Virginia tobacco. Early in 2008 the blend was changed as was the package design.
