The history of this brand goes back to year 1902. Philip Morris, the founder of the company, had a boutique on Bond Street in London. And 1902 was the year when one of the greatest admirers of the company, King Albert of Belgium, presented the boutique with the title of the Royal Tobacconist. Since then (by the way, the very first name for the brand was "Old Bond Street") the cigarettes under this name has gone through long and prominent period of development conquering new markets. In the mid-nineties there was a process of re-branding - new, fresh design and hard box. In the 2006 a "premium" version, "Bond Street Special" was launched.
It is perhaps ironic that this particular brand of cigarette is not available in the UK.